How I can help.
Brand Strategy Services
If you are launching a new business, or feel unclear on your brand identity or direction, these services are an excellent place for us to begin!
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We can start by analyzing what’s working for your brand and what needs improvement.
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This research will lay the foundation for how we can define your brand as unique to others out there.
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If you don’t know who you are trying to sell to, you’ll have a hard time finding your customers. This work will build on the market & competitor research and provide you with a clearer sense of who you are and your goals.
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To prepare for conversing with potential investors, applying for a grant and other networking opportunities, we can work on your brand positioning and ‘elevator pitch’!
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There’s a lot in a name: ensuring that the product is searchable, accurately reflects what you’re selling and contributes to your brand identity. I have experience naming products and would be happy to support you with this task.
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If you are unsure where to start integrating AI into your brand strategy, I can discuss the ethics and shortcomings and suggest ways to use it.
Marketing Support
What I Can Help You Manage
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It’s easy to endlessly scroll and post without a game plan. I’ve managed many social media accounts on behalf of businesses (with as many as over a million followers on a single account). First, we can come up with a strategy, then I’ll execute the content and manage the account on your behalf.
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If you are wishing to increase your brand awareness through collaborations with influencers, I can help you decide which influencers are best suited to meet your goals and manage those relationships on your behalf.
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If you need support managing logistics in preparation for a photoshoot or on-set with props and styling, I can help!
What I Can Help You Write
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A blog is an excellent way to educate prospective customers about your products as well as to foster a sense of community among those customers. With a careful eye for search engined optimized text, I can write and produce blogs on your behalf.
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Tending to your website is a must! I can support you with writing copy for new landing pages as well as revise old ones.
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One of my favourite tasks is writing product descriptions and naming products! (Fun fact, I had a hand in naming dresses for a Joe Fresh launch.) Let me know what products need a description, and I will get to typing!
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Having a mailing list is so important because… what if your social media accounts are lost one day and you can’t connect with your customers?! I can help you write concise newsletters that suit your goals.
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Everybody needs a bio! Whether for LinkedIn or in preparation for a speaking venture, let’s get your bio up-to-date and polished.
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True story: I studied script writing in university! And in my career it sure has come in handy, as I’ve written video scripts for many campaigns over the years. Whether you are looking to infuse a little humour into your script or emote confidence, I can help you write a script that will engage your audience.
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If you are looking to promote your work through media outlets, an EPK is an industry-standard approach to getting the word out.
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As an experienced ghostwriter, I can help you write your memoir or support you with another project that requires lots of copy.
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I am experienced in writing B Corp impact reports, and I love supporting brands that are committed to making a positive social impact while taking measures to reduce their environmental footprint!
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Need funding for your next project? Allow me to apply my skillful writing to your grant proposal so the text is clear and captivating and can win over the grant evaluators!
What I Can Help You Launch
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Do you envision expanding your business to include a podcast? For multiple seasons I have run a podcast and now consult those wishing to do the same. If you don’t know where to start, need recommendations on equipment, podcast formats and tutorials on audio editing, this service is for you.
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If you’re prepping to launch a new product, you’re going to want to plan a strategic multi-channel marketing campaign. This is my forte.